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The print edition of Audi Magazine goes to 450,000 existing customers, reinforcing brand loyalty. The magazine balances the need to communicate technical information with features that express Audi’s brand values of intelligence, advanced design and high-quality engineering through beautiful photography and epic driving features.

This was an ‘Efficiency Special’ issue in which we celebrated Audi’s Vorsprung durch Technik values of innovation and improvement. We visited the Audi factory in Ingolstadt to speak to the engineers who make every model as good as it can be. We also unveiled the R8 Spyder, and took the A5 Sportback for a first drive.

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