‘Audi
Audi Magazine reflects a deep understanding of the Audi brand
Client
Audi is the motoring brand of the moment with a beautiful product range and growing market share. They were looking for editorial content to mirror and contribute towards this success and reflect the distinct Audi philosophy as a set of values, bringing warmth, humanity and community to Vorsprung durch Technik.
Creative
The magazine takes a deliberately intelligent approach to a range of subjects, finding new and unusual angles and being genuinely journalistic. It's now the epicentre of a pioneering multi-platform integrated marketing strategy developed by Northstar that includes range brochures, e-magazines and iPad and iPhone apps.
Effectiveness
The average reader spends 40 minutes with the magazine and 57 per cent pass it on. Magazine driven requests convert to actual car sales of 7,513 per month, and Audi's ad agency BBH calculate the ROI on the magazine as 10:1. The magazine won Best Automotive Title at the 2010 APA International Customer Publishing Awards.
Why we love working with Audi
“Audi is the motoring brand of the moment. It's very satisfying to contribute creatively to its success”
Mark Walton, Editorial Director
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