‘1805 has
Chesterton Humberts chose Northstar's creative approach, designed to captivate readers with beautiful features on their neighbourhoods
Client
Estate agent Chesterton Humberts wanted to communicate both their 200-year history and contemporary savvy. They needed a magazine that would showcase the firm's heritage while vibrantly communicating its place in today's property market. They wanted to be seen as the most thoughtful, stylish and customer-sensitive agent in London.
Creative
The 1805 masthead marked tradition, while elegant yet modern typography, beautiful imagery and intelligent writing set the magazine apart in the sector. 1805 championed London as a city of villages, connecting the reader emotionally to an area, responding to the psychology of house-buying.
Effectiveness
1805 proved a standard bearer for editorialising a sector previously dominated by dull listings magazines. It helped maintain relationships with customers and showcased Chesterton Humberts' commitment to researching properties and areas for clients. The magazine drove increases in valuations, instructions, applications and house sales.
Why we love working with Chetsterton
“The Chesterton team allowed us to bring all of our creativity to a new market sector”
Robin Swithinbank, Project Editor
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