The forthcoming issue of Audi Magazine is close to completion, and this week staff writer Peter Adams and photographer Paul Calver drove more than 650 miles in an Audi Q3 to a Swiss mountain road (details to be revealed). Fueled by nothing more than Ginsters pasties, McVitie’s digestives, and McCoy’s crisps, the team shot photos, recorded videos and spoke to locals for a feature in the magazine and accompanying iPad app. While the landscape was magnificent, it’s just a small taster of what’s in store for the magazine’s 400,000 recipients…
Just passing by
Oris brand book launches worldwide
It took 12 months to produce, was translated into 13 languages, features five paper stocks, and will be distributed all over the world – the Oris brand book, which came out this week, is the most ambitious piece of publishing we’ve ever undertaken. And we’re mighty proud of it. Traditionally, luxury Swiss watch houses haven’t ventured far beyond their own borders for publishing solutions, but our track record of representing brands with inspiring editorialised content gave Oris confidence we could interpret their new vision for their brand. When it was presented to 150 of the brand’s key international representatives at the recent Baselworld fair, it received a round of applause. That’s the kind of impact great branded content can have, and we wish Oris every success as they use it to tell their story to their global customer base.
Live from Basel
Over the coming week, the eyes of the horological industry will be firmly fixed on Baselworld in Switzerland. It’s the world’s largest annual watch and jewellery fair, and since the last show 14 months ago it’s had a staggering £600m revamp. Calibre magazine editor Robin Swithinbank and deputy Emma Barlow have jetted out to Basel to report live for Watches of Switzerland’s official Twitter feed (@WoS_OfficialUK), and give followers a close-up peek at some of the latest timepieces defining trends for the year ahead. We’re still waiting for Robin and Emma to tell us how to pronounce Basel, though…
A stylish season ahead
With spring finally making its long-awaited debut, the new issues of the magazines we produce on behalf of Brent Cross, The Oracle and Centrale shopping centres couldn’t have landed at a better time. Each magazine is brimming with everything shoppers need for the season ahead. In the latest issues, we’ve got a stunning photoshoot to highlight spring’s mix-and-match fabric trend and a guide to fashion for the little ones – floral for girls, nautical for boys. And, of course, we’ve got all the accessories, beauty products and homeware that visitors need for a bright spring and summer – even if the sun pops back behind the clouds.
Doing our research
Team Pink Science is hard at work at the moment, getting everything ready for the summer issue of our Breast Cancer Campaign supporter magazine. This week, editor Emma and deputy Lisa headed over to Barts Cancer Institute in London, where they chatted with leading breast cancer scientist Dr Richard Grose about how his research into Fibroblast Growth Factors could help prevent the spread of invasive breast cancer. They also donned ‘one size fits all’ white lab coats for a fascinating tour of the laboratory, and had a look at breast cancer cells under the microscope. Fascinating experiences like this are the perk of our job, and we’ll be sharing the results with our readers when the magazine is published in June.