Go Ape

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There aren't many magazines that can bring together Prince Charles, Binti Jua the gorilla, ultra-marathon man Dean Karnazes and a fully kitted-out skier posing in the greenery of Devon's Haldon Forest - and get away with it. But we think we managed it with the awards issue of Tribe magazine, produced for tree-top adventure specialists Go Ape.

Go Ape had a hugely successful year in 2009. The challenge for 2010 is to build on this - with four new courses in the UK this year and another in the US, Go Ape is growing rapidly, and fast becoming a household name. Tribe continues to support that growth, bringing the brand to life in an engaging way that drives customers to the company website to make repeat bookings.

Go Ape's marketing team have described the magazine as their most important piece of collateral – testament to the enduring power of brilliant branded content.

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