Audi and the art of relaxation

This edition of Audi Magazine was a truly interactive experience: our cover, created by best-selling colouring-book illustrator Millie Marotta, was an invitation to Audi customers to break out their colouring pens and get creative. It was all part of our report on the latest trends in ‘chilling out’ – an investigation which also involved vitamin injections, tea with cats, and a trip to the Balearics. Elsewhere, the content focused on new Audi products and technologies – from a trip to Le Mans in the Audi R8 sports car with race legend Tom Kristensen, to tackling the hills of Monaco on the new Audi Sport Racing Bike. And in a nod to Audi’s racing heritage, we drove an iconic 1980s Audi Sport quattro rally car up the famous Goodwood hillclimb – a story featured on the cover of our special Festival of Speed edition, which was distributed to thousands of visitors during the 2015 event. 

An award-winning portfolio 

With a driving passion for editorial and design excellence, Northstar has been creating the Audi UK customer magazine since 2007. Today, Audi Magazine sits at the centre of a content hub that feeds a tablet edition (which has 12,500 uniques per issue) and Audi Update, an online magazine for prospects published four times a year that also comes in smartphone format. The multi-award-winning magazine was named overall Grand Prix winner at the International Content Marketing Awards in 2013.

 

15

Percentage of readers who buy a new Audi as a result of reading Audi Magazine

30,000

Service requests prompted by a typical issue of Audi Magazine

21,000

Unique visitors to Audi Update per edition

 

Also for Audi:

Audi iPad
Audi Update

  • #