The shape of things to come

What makes a watch iconic? We wade into this wonderfully open-ended debate for the winter issue of Calibre, which we produce for our long-standing client Watches of Switzerland by pairing collectable pieces such as our cover star, Cartier’s Cle de Cartier, with classic chairs from the 20th century. Elsewhere, we explore why forward-thinking brands are investing millions to become in-house movement manufacturers with our playful Stitch in Time shoot that showcases watches alongside beautiful fabric and tailoring tools. And, as always, some of the watch industry’s most revered watch experts offer authoritative insights into the latest trends, news and talking points in the world of luxury timepieces.

A life in luxury

Watches of Switzerland became one of our very first clients back in 2003. More than a decade on, Watches of Switzerland looks to Northstar to interpret its brand across a number of channels, primarily through Calibre, the biannual magazine we produce for the company’s loyal customer base and in-store clients, as well as online content. Over the years, we’ve produced all manner of collateral to support the marketing team’s needs, both above and below the line. The client has so much trust in our ability to communicate the Watches of Switzerland brand that they recently tasked us with refreshing the company’s brand guidelines.



Calibre is full of original ideas and world-class photography


The Northstar Watches of Switzerland team is fully immersed in the world of luxury watches

Brand interpretation

We understand the brand values, we understand the audience, and we know how to bring the two together

Also for Watches of Switzerland:


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