When our valued retail client Eden Shopping Centre decided to create a TV advert that felt beautiful and aspirational, Northstar was their first port of call. We understand what makes the brand tick. To begin with, we needed a slogan – and soon ‘Steal the Spotlight’ was born. From there, we experimented with spotlighting techniques, throwing in dramatic textures and retro background colours to form a unique space for our model to move in. She danced, she twirled, and she gave it some attitude. Meanwhile, catwalks awash with brave, bold Pantone colours inspired the fun spring fashion. The result is a fresh and upbeat 30-second advert that will run on ITV Player and 4OD throughout the spring, bringing Eden and its values to life.
After almost a decade of producing successful shopping centre magazines, in 2012 Northstar was chosen to produce Eden on behalf of Eden Shopping Centre in High Wycombe. Our glossy biannual magazine showcases the must-have buys, eats, and family activities on offer at Eden, driving sales and footfall. Available free of charge to in-store customers, the magazine brings the latest fashion trends alive with creativity and authority. In fact, our client has so much trust in our grasp of the Eden brand that they have recently asked us to create the photography for their new-look website.
At Northstar, we’ve always got our eye on the latest trends, whether in fashion, beauty, or culture
For Eden, we consistently combine high-end photography with beautiful styling
We understand how to engage the Eden customer and do so while also firing the imagination