Audi UK Instagram: transferring audience growth to a new platform
Great content works – we passionately believe that. And if that content is engaging enough it has rich potential, way beyond just the audience it was conceived for. Building on our long-standing relationship with Audi UK, we had an idea…
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We don’t like the term ‘sweat the assets’,
but it has its uses…
At least 30 times each quarter our Audi Update team creates a compelling and engaging piece of new content. A rich seam of raw material already purpose-built to serve Audi UK’s goals. An opportunity to embolden the client’s Instagram feed?
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It’s a social media channel, so we made it informal
Audi invited us to trial a weekly Instagram content feed. We let the power of the imagery do most of the talking, curating a seasonal, aspirational grid and adding a brief caption with an engaging, conversational tone.
The power of authenticity
A pacy feed of posts, in an editorial style with no corporate heft, punctuated by a regular Instagram story bringing greater depth to the mix, created real traction. Nearly 10,000 new followers, 1.5m impressions, 60,000 likes, more than a thousand visits to Audi Update – all by repurposing ready-made content to engage with a fresh audience.
Instagram engagement, September - December 2020