Growing the Audi audience
Over the last decade, Audi Update has evolved from a content hub into a digital powerhouse, reaching over 900,000+ customers and prospects through a monthly e-newsletter. And we’re on track to hit one million very soon.
Success through storytelling
We deliver an 'always-on' stream of diverse content – from inspiring Audi adventures and exclusive prize draws to in-depth product features on the latest models. Every piece is crafted to engage Audi enthusiasts while driving measurable results.
Stories that move people – and metrics
Audi Update sits at the intersection of brand storytelling and business growth. By combining compelling content with sophisticated targeting, we’ve created an e-newsletter that consistently achieves industry-leading engagement (XX% CTR?). Meanwhile, the website educates and inspires, continuously optimising for search and lead generation.
Targeting: towards one-to-one (tweaked a little)
The online hub is powered by a monthly e-newsletter, now reaching 900,000+ Audi UK customers and subscribers. These are segmented based on AI-driven customer preference data, enabling precisely curated content for each reader. And it works…
The results are in…
Audi Update emails play a major role in driving traffic to the Audi website. In 2020, the newsletter contributed to 25% of all traffic on audi.co.uk on deployment days. What’s more, Audi Update ‘clickers’ are highly engaged, spending an average of 2 minutes 53 seconds on the site.