We've had fun encouraging Red Paddle Co customers to dive straight into the adventurous world of stand-up paddleboarding – or SUPing – through the work we've produced for this innovative brand.

Red Paddle Co creates inflatable SUPs that fit neatly into a backpack – ideal for travel. In 2015, the UK-based company first approached us to devise a story-led rebrand to support their global activities.

The strategy we developed was centred on the tagline ‘explore your world’.

We create the brand's annual catalogue in which we bring the products to life, showing them in action in beautiful locations.

We've also produced a brand video on location in Sardinia, as well as a variety of content for Red Paddle Co's online and social platforms.