We launched Audi UK’s customer magazine in 2007 with the remit to bring the car manufacturer’s brand to life through compelling storytelling.
In that time, we’ve seen Audi Magazine win multiple awards, including the CMA’s International Content Marketing Awards Grand Prix, and, most recently, the gold prize for Most Effective Automotive at the Content Council's 2019 Pearl Awards in the USA.
We relaunched the publication in winter 2017 to stay true to Audi’s key brand value of Vorsprung – to be consistently forward-thinking. We ramped up the editorial feature content too, going behind the scenes in the Ukraine as Audi filmed its new Q8 television campaign, venturing to the new vegan capital Tel Aviv, and conquering the UK’s winter weather – with a little help from quattro, of course.
The Audi portfolio at Northstar has grown a great deal since 2007. We now produce Audi Update, a quarterly online magazine for more than 50,000 prospects, with stories about new model launches and updates. It's designed as a mobile-first responsive layout and is supported by an email campaign.
We also helped launch Audi's lifestyle content website Destination: Audi and contribute weekly features. And last year, we published the first issue of Audi Business, a brand-new print title for Audi's fleet customers.