We launched Audi UK’s customer magazine in 2007, with the remit to bring the car manufacturer’s brand to life through compelling storytelling.
In that time, we’ve seen Audi Magazine win awards, such as the CMA’s International Content Marketing Awards Grand Prix, and evolve into an industry-leading example of branded content.
We relaunched the publication in winter 2017 to stay true to Audi’s key brand value of Vorsprung – to be consistently forward thinking. We ramped up the editorial feature content too, strapping an Audi R8 to a balloon to send it into space, heading to Arizona to go meteorite-hunting in the Audi Q2, and test-driving the Audi TT RS Coupé along one of the world’s most dangerous mountain passes.
The Audi portfolio at Northstar has grown a great deal since 2007. We now produce Audi Update, a quarterly online magazine for more than 50,000 prospects, with stories about new model launches and updates. It's designed as a mobile-first responsive layout and is supported by an email campaign.
We also helped launch Audi's lifestyle content website Destination: Audi and contribute weekly features. And last year, we published the first issue of Audi Business, a brand-new print title for Audi's fleet customers.