We launched Audi UK’s customer magazine in 2007 with the remit to bring the car manufacturer’s brand to life through compelling storytelling.
In that time, we’ve seen Audi Magazine win multiple awards, including the CMA’s International Content Marketing Awards Grand Prix, and, most recently, the gold prize for Most Effective Automotive at the Content Council's 2019 Pearl Awards in the USA.
We relaunched the publication in winter 2017 to stay true to Audi’s key brand value of Vorsprung – to be consistently forward-thinking. We ramped up the editorial feature content too, going behind the scenes in the Ukraine as Audi filmed its new Q8 television campaign, venturing to the new vegan capital Tel Aviv, and conquering the UK’s winter weather – with a little help from quattro, of course.
The Audi portfolio at Northstar has grown a great deal since 2007. We also produce Audi Update, an online content hub featuring news and stories from in and around the world of Audi.
It's designed as a mobile-first responsive layout and is supported by a monthly email campaign, meaning that our model and lifestyle content is shared with most of the Audi database on a regular basis.