Watches of Switzerland was one of our very first clients back in 2003. The company has since joined the Aurum Group, the UK’s largest luxury jeweller, which also owns Goldsmiths and Mappin & Webb.
At the heart of our Aurum portfolio is Calibre, the 60-page print magazine we produce twice a year for Watches of Switzerland, Mappin & Webb and Goldsmiths.
We like to push the creative boundaries for our magazine shoots – a favourite was our 'Feather Your Nest' story, for which body artist Kate Spinks Dean painted our models’ hands to create a flock of exquisite birds on which we displayed a selection of luxury watches.
Our relationship with Aurum continues to grow. In 2016, we launched a monthly Calibre newsletter and we also produce a quarterly 20-page digital version of the magazine.
Calibre is also an increasingly global publication – we create an abridged version for our growing Chinese client base in London and China, and with Aurum's increased activity in the US market in 2018, will produce a bi-annual edition for our new client base.