We worked closely with McLaren Automotive to launch its ground-breaking supercars, the McLaren 720S and the McLaren Senna.
The launch of the 720S was a particularly big deal because it replaced the 650S with a brand-new product family – the first time McLaren had taken such a bold step.
We produced the reveal film for the 2016 McLaren Global Retailer Conference and created a further eight films for use on McLaren’s website, social media channels, and at events. We also headed to the fabled Portimao race circuit in Portugal to photograph the 720S for the launch images.
Launching the McLaren Senna was just as exciting. Named after legendary Formula 1 driver Ayrton Senna, the new supercar is the most extreme road car McLaren has ever built and the latest model in the McLaren Ultimate Series.
We enjoyed making the global launch film, which received more than 370,000 views on McLaren’s YouTube channel in the first three months.
We created a further seven films to celebrate the link between the car and its namesake, art-directed the launch photography, and devised the press kits and marketing copy for McLaren's website.